Customer Accounting

Customer Accounting
By:Massimiliano Bonacchi,Paolo Perego
Published on 2018-11-04 by Springer



This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.

This Book was ranked at 3 by Google Books for keyword accounting.

Book ID of Customer Accounting's Books is BWR2DwAAQBAJ, Book which was written byMassimiliano Bonacchi,Paolo Peregohave ETAG "mT1XbwEILAs"

Book which was published by Springer since 2018-11-04 have ISBNs, ISBN 13 Code is 9783030019716 and ISBN 10 Code is 3030019713

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "87 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is true

Book Preview



Komentar

Posting Komentar

Postingan populer dari blog ini

Activity costing and input-output accounting

Gambar
Activity costing and input-output accounting By:George J. Staubus Published on 1971 by This Book was ranked at 6 by Google Books for keyword accounting. Book ID of Activity costing and input-output accounting's Books is h0oPAQAAMAAJ, Book which was written byGeorge J. Staubushave ETAG "wso46Ijtdbg" Book which was published by since 1971 have ISBNs, ISBN 13 Code is and ISBN 10 Code is Reading Mode in Text Status is false and Reading Mode in Image Status is false Book which have "147 Pages" is Printed at BOOK under CategoryBusiness and Economics This Book was rated by Raters and have average rate at "" This eBook Maturity (Adult Book) status is NOT_MATURE Book was written in en eBook Version Availability Status at PDF is falseand in ePub is false Book Preview
Baca selengkapnya

Sustainability Accounting and Integrated Reporting

Gambar
Sustainability Accounting and Integrated Reporting By:Charl de Villiers,Warren Maroun Published on 2017-11-03 by Routledge Sustainability Accounting and Integrated Reporting deals with organizations’ assessment, articulation and disclosure of their social and environmental impact on various groups in society. There is increasingly an understanding that financial information does not sufficiently discharge organizational accountability to members of society who are demanding an account of the social and environmental impacts of companies’ and other organizations’ activities. As a result, organizations report ever more social and environmental information, and there are simultaneous movements towards providing the information in an integrated fashion, showing how social and environmental activities influence each other, members of society and the financial aims of the organization. The book Sustainability Accounting and Integrated Reporting provides a broad and comprehensive review of th...
Baca selengkapnya

Management accountants

Gambar
Management accountants By:Donald L. Madden,James R. Holmes,National Association of Accountants Published on 1990-11 by Inst of Management Accountants This Book was ranked at 39 by Google Books for keyword accounting. Book ID of Management accountants's Books is ERkUAQAAMAAJ, Book which was written byDonald L. Madden,James R. Holmes,National Association of Accountantshave ETAG "lr0tlA3u3y8" Book which was published by Inst of Management Accountants since 1990-11 have ISBNs, ISBN 13 Code is and ISBN 10 Code is Reading Mode in Text Status is false and Reading Mode in Image Status is false Book which have "63 Pages" is Printed at BOOK under CategoryBusiness and Economics This Book was rated by Raters and have average rate at "" This eBook Maturity (Adult Book) status is NOT_MATURE Book was written in en eBook Version Availability Status at PDF is falseand in ePub is false Book Preview
Baca selengkapnya